FCDSM&T

The law firm Forchelli, Curto, Deegan, Schwartz, Mineo & Terrana was looking to grow specific areas of business through a highly targeted vertical marketing ad campaign. We took a purposefully minimalistic approach in design and copy, drawing the prospect’s focus and attention with visuals that were simple but compelling. The verdict: The campaign was judged a huge success, and results were measured easily by an uptick in each targeted area. As its business expanded, we then evolved the strategy to a “success by association” message, reinforcing that FCDSM&T measures its success by the successful outcomes of its clients.