hackensackumc children’s hospital

The HackensackUMC Children’s Hospital needed a brochure that spoke to their passion and dedication to the health of all children, one that embraces the full spectrum of cultures, nationalities and ethnicities that enriches the population the hospital serves. The striking black and white photography and design of the brochure celebrates this wonderful diversity, while the vivid splashes of color in the hospital’s brand and accompanying watercolor accents only highlight the beauty of these monochromatic images. The overall result is a kid-friendly but impactful brochure that is both inclusive and informative to all who read it.