tobacco action coalition

The Tobacco Action Coalition came to us with a mission: publically call out the 52% of New York pharmacies that were still selling tobacco products. Well, since New Yorkers don’t beat around the bush, neither did we. Our print and outdoor campaign posed the following provocative question: “No doctor would ever prescribe tobacco, so why do pharmacies sell it?” Awareness and support for the campaign proved swift and overwhelming. On February 5, 2014, CVS Pharmacy (7,700 locations) announced that by October 2014, it would stop selling all tobacco products, including cigarettes and cigars.